Learn and solve real problems by stepping into the shoes of different business roles in real companies.
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"Noise is India’s biggest Indian smartwatch company with over 35 products across earphones, speakers and smartwatches. Noise’s primary sales source is online and their marketing is majorly focused on telling the right brand story and building a community of Noisemakers. Step into the shoes of Yash, the marketing lead and help him craft Noise’s new welcome e-mail."
Building into itself a suite of banking and financial services, Razorpay is India’s answer to Stripe. At its core, every SaaS company relies on a demo-led sales funnel and Razorpay is no different. You now have to optimize your team’s sales funnel by figuring out who is the most likely to make a purchase and who isn’t.
TikTok is a social media platform that allows users to create and share short videos with music, special effects, and other creative tools. Play Shannon in this challenge, head of revenue and figure out a membership model where people pay a small fee monthly or annually to use the app.
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Swiggy Minis is a platform where these sellers will be able to list their products, and they will be able to display their product catalogues in-app. For Swiggy Minis to have a breakthrough with maximum onboarding and reach, it requires a solid marketing strategy.
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"cult.fit is a health and fitness company that offers digital and offline sessions on fitness, nutrition, and mental well-being. The pandemic wreaked havoc on the business, and almost led them to bankruptcy. However, their strong tech saved them from the belly of the beast. The company is now planning to go public within 12-18 months, and they aim to turn a profit, and expand their physical presence. As Deep, their strategy and expansion lead, strategize how you'll go about doing this. "
"leap.club is a women's only professional network for the top 1%. It brings together ambitious women who are all on the path to building great careers. As a purpose-driven brand, they always aim big in living their brand purpose. You will play this challenge as Karishma their brand lead and write a brand purpose statement."
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CRED store is an e-commerce offering catering to specific niches, mostly luxurious. As a product analyst at CRED, you will now be trying different products on these Push Notifications and figure out which product when mentioned in a Push Notification is the most effective, through A/B testing.
"Tata has spent billions purchasing enterprises and expanding their digital stack, hoping their loyalty programme will drive millions of Indians to use Tata Neu, their hyper e-commerce app. However, there's danger in paradise. The app has received a 3.1 average rating across app stores and missed its $200M monthly sales objective by 35%. In this Challenge, you will play the role of Ketan Phanse head of digital products to rebuild their loyalty program."
Lululemon is a company that sells high-quality athletic apparel for yoga, running, and dancing, as well as lounge and streetwear. Their clothes are known for comfort and style, perfect for your next vinyasa session or pumpkin spice latte run. You are tasked with two things — launching a store in India by using influencer marketing and getting a more male audience.
"Ultrahuman, a wearable fitness brand, was started with the belief that personalised systems, which increase efficiency and impact, aren't just for athletes; they're for everyone. The company is launching their second product - a fitness ring It will track sleep, heart rate, and bodily movements. While the ring isn't as comprehensive as their earlier launched patch, the team believes it's inexpensive pricing will attract new customers who couldn't previously afford their products. In this challenge, you will help Bhuvan, their Chief Business Officer, craft their ideal customer persona. "
Amul has become a household name in the minds of Indian families due to its extensive range of dairy products. To stay relevant in this increasingly competitive and digitised world, Amul needs to analyse and develop a solid Digital marketing strategy.
Dunzo is a delivery service in India playing in India’s hyper-local on-demand delivery scene. Dunzo's results, progress and data from over the year calls for a well-informed, structured Company Report to be prepared for the stakeholders. Analyse the progress and results inorder to prepare it.
Amazon (Amazon.com) is now the world's largest online retailer and a prominent cloud service provider. To get revenues back on track and drive further growth during times of recession, Amazon has decided to launch a new product - Inspire.
7-Eleven is a multinational chain of retail convenience stores with 78,000+ stores in 19 countries. That's more than the number of Starbucks and McDonald's locations, combined. At the moment, 7-Eleven must tailor its products and communication to the specific needs and preferences of consumers in different countries to be successful. You are tasked with understanding the market segmentation for 7-Eleven, find if it has evolved during the years and find the most important segment to target.
The Whole Truth makes chocolates, muesli, protein bars, nut butter, etc., with a simple principle- be upfront about what goes into the products. You've been given a mandate to write effective copy which helps in the branding and the offering of the “concept” of The Whole Truth’s Mint Chocolate bars.
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"Flipkart, India’s largest E-Commerce player always had plans to enter the Metaverse owing to it’s rising craze. On Flipverse, brands will own virtual stalls where visitors can design avatars and play games to win loyalty coins & digital goodies. In today’s challenge, you’ll be prioritising projects to build Flipverse experience as Venu, the project lead."
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"BeyondDeck is Australia’s first and biggest alternative MBA learning community. One of BeyondDeck’s most vital element is its Program Learning Design Team to ensure that the learners get the best quality experience. This team researches, designs, and collaborates with industry operators to develop the core program curriculum. As Vivek, Beyond Deck team lead share feedback with a new team member."
Simpl is an innovative product that can simplify online shopping by enabling one-click purchases and buy-now, pay-later. Owing to the new RBI regulations and changes, Simpl needs to delve into the right marketing channels to drive steady growth.
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"Smallcase is a pioneer for the Indian retail investors and has seen an explosive 7X growth in its user base over the last three years. Users on smallcase can invest in baskets of stocks or portfolios, curated on a specific theme via their partnership with banking brokerage services like Zerodha and HDFC. In this challenge, you’ll be playing Aniket Thakkar, VP Marketing and helpi him craft their brand positioning statement. "
In India, Kirana stores are on every other block. These mom-and-pop businesses sell milk, rice, bread, vegetables, and more.With 12+ million kirana outlets in India, they're a popular way to acquire groceries. Brands like Udaan are now collaborating with these stores to build them a reliable supply chain while providing access to credit. However, at core the Kiaran business has not changed. In this challaenge you will analyse what makes these stores a success - their inventory.
The brainchild of Andy Puddicombe & Richard Pierson, Headspace is a meditation app that now has 2M paying users in 190 countries, 65M downloads and an annual revenue of over $150 million. The B2B offering — Headspace for Work — is slightly behind with only ~2100 customers. It is designed to help employers create a mindfulness-based mental health benefit for their employees. You will create a channel and communication strategy for Headspace in this challenge.
Paytm was initially designed to cater to the merchants and the customers to help them send and receive money online. Now,Paytm Payments Bank is said to be the country’s largest digital bank with more than 58 million account holders. Now you will step into the shoes of Vijay to analyse the situation and draft a letter to announce the share buy-back.
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"Bumble is an online dating app, that sets itself apart by being a more 'women-friendly experience. In a country like India, where dating is a hushed topic, the company has done pretty well for itself. A ton of product and policy changes were done within just two years. In this challenge, you'll be playing as Chetan Lohia, Product Manager at Bumble. You have to decide how the company shall grow as more and more people are joining dating apps to find love. "
GRIN is an influencer marketing platform that used to give brands the ability to search in their database of 38 million influencers. Meta changed its API and decided it won't allow any software to access creator data from Instagram or Facebook. Due to that, Grin had to remove creator data from its product. GRIN needs new messaging that will help them stay relevant and you will be helping them to achieve this.
Harry's is a men's grooming company that first came with the concept of selling razors on subscription. The company's revenue in 2021 was $370M. The same year, it raised a $155 million Series E round and is valued at $1.7 billion. In this challenge, you'll have to identify the products to upsell, cross-sell and how to increase the average order value.
BluSmart is India’s first electric, ride-hailing platform that is 100% electric, sustainable and reliable. Although BluSmart focuses on the EV space, they directly compete with already well-established ride-hailing services in the country. You need to craft a Brand Personality for BluSmart using a popular model called Jennifer Aaker’s model.
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"boAt is a consumer electronics & lifestyle brand founded by Samer Mohan and the flamboyant shark Aman Gupta. In 2021, they peaked their net profits by 60% and hired a Chief Business Officer to double down on their best-performing product lines to scale bigger before their rumoured IPO in 2023. In this challenge, you will play the role of Prejith, the Chief Business Officer, and decide on segments to invest & divest in for the next fiscal year."
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"BYJU'S has 50 million students and 3.5 million paid memberships, making them India's largest ed-tech company. BYJU'S offers individualised learning programmes for K-12 and competitive exam candidates like JEE, UPSC, etc. The company has a large field salesforce. Market conditions and IPO goals have forced them to minimise costs, team size, and adopt cost friendly sales procedures. In this challenge, as Inside Sales Head Khem, you'll create BYJU's new lead lifecycle."
Jollibee's primary target market is the “Traditional Filipino Family” — Kids 3-12 years old, teens 13-24 years old, and adults 28- 38 years. The brand has a growing presence in other parts of Southeast Asia, the Middle East, and North America. As Isa Parazo, create a brand perceptual map.
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By 1982, John Wardock and Charles Geschke, former employees of Xerox, developed a programming language, known as Postscript. They had no clue this would soon turn into a $245B company. You have to decide what type of content to create next based on different business goals — reducing marketing spend, entering a new market, & moving up-market.
Calendly is a popular tool that people use to set up and confirm meeting times with others. Valued at $3 Billion, the company has been profitable with $70 million in subscription revenue. Assist Calendly's content manager in fixing some of the headlines so he can set an example for other writers.
"Standard Fireworks is a fireworks manufacturer based out of Sivakasi, Tamil Nadu. The company is one of the leaders of the Rs. 6000 cr industry based out of the city. Currently, the company finds itself in troubled waters. In addition to tough competition and losses, it faces tough government restrictions, with several cities banning use of firecrackers. In today's challenge, you're tasked with devising the company's distribution strategy on the eve of Diwali, as Shivaram C, their VP of Distribution. "
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"zepto is a quick commerce startup, that promises delivery of over 5000 products to within 10 minutes. Although the company has quickly captured the lion's share of the market, at 23%, it isn't enough to stop their cash bleed. For this, they aim to capture a bigger market share, and build a sustainable business. As part of this challenge, you'll be in the shoes of Pranay Sumbly, Chief of Staff at zepto, as he crafts the company's growth strategy. "
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Meta has recently announced its first-ever staff cuts/layoff since founding in 2004. In this challenge, you'll help the VP of Human Resources at Meta who has been tasked with designing a layoff plan implementable quickly and which addresses all employee needs.
In 2007, Tom Preston-Werner, Chris Wanstrath, and PJ Hyett were working on a side project without realizing that it would later be acquired by Microsoft for $7.5 billion. GitHub is able to deliver value to and monetize the open-source ecosystem. You need to prepare a presentation showing the ARR and ACV for the past week's customers and evaluate some strategic changes.
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"Swiggy is in full gear for the long festive season, which is extremely important, as it makes up for 23% of their annual business. However, the Bangalore business is in a major crisis, as the delivery personnel there is severely understaffed. As part of this challenge, you'll be playing the role of Dinesh Angappan, who's the head of Swiggy's Bangalore Business. Your task would be to figure out why this problem has arised. "
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Reliance-backed Viacom18 soon announced that the FIFA World Cup will be streamed on JioCinema. Users were fuming over how bad the viewing experience is during matches. You’re tasked with the responsibility to submit to the Head of Product what immediate features you can work on immediately to improve users’ experience.
Udaan is India's largest B2B E-commerce platform. With 5 Lakh+ goods from 250k sellers across the country, its USP is a simple, hassle-free returns process and credit. Udaan is helping Kirana retailers develop a solid supply chain to compete with huge distributors and wholesalers. Their USP is their biggest pain. The return process for any e-commerce is difficult, but Udaan's product size increases their cost of return. Cost-cutting and profitability are top priorities as they pursue an IPO. In this challenge, you'll play Pramit, their operations manager, who's aiming to optimise their return process to save time and money.
"After a long-winded, drama-filled proceeding, Elon Musk finally completed his $44b acquisition of Twitter. But in true Elon fashion, he fires the CEO, CFO and Head of Legal, Policy & Trust within minutes of entering the building. Employees are worried about their future at the company after Elon tweeted about sacking 75% of the staff. In today's challenge, you'll be donning the hat of Jared Birchall, MD of Musk's family office, and deciding the plan of action for the company post-Elon's acquisition."
Procter & Gamble (P&G) is a multinational consumer goods company founded in 1837. Despite facing challenges such as increasing competition and changing consumer preferences, P&G has consistently delivered strong financial performance and remains a leader in its industry. Delve deep into the data and analyse various metrics such as revenue, profit margin, and debt levels.
The collapse of FTX, one of the world's largest cryptocurrency exchanges, has triggered a new round of turbulence in the highly speculative digital asset market. The founder, Sam Bankman-Fried's fortune dropped from around $16 billion to zero in a matter of days after his crypto empire filed for bankruptcy on November 11. Now you will play the role of Changpeng Zhao, step into their shoes to identify the real problem behind the loss of trust in the Crypto ecosystem.
"Twitter, one of the most trending social media currently is definitely up for a plethora of new challenges and initiatives due to the recent change in leadership. Musk announced that users could pay $8/month to sign up for Twitter Blue and get the famous blue-tick added to their profiles. Help Twitter grow the Blue Tick monetization project as Stephen, their Sr. Product Manager"
Post the pandemic, lines blurred and both - Zomato and Swiggy are now directly competing with each in the same domains: delivering food and groceries. You need to rake your brain to implement a new feature within the next 6 months while keeping in mind that the company isn’t yet operationally profitable.
Fampay was founded in 2019 with the mission to create a generation of financially aware and literate Indians. To achieve this, they offer personalized UPI ids and banking cards to young adults under the age of 18, with all necessary parental and legal checks built in. In this challenge you will help Arpit, a Product Manager, build job stories for their banking card & mobile app.
